Greystripe to Offer Titles from Vivendi Games Mobile in New Try Before You Buy “Preview Games” Category
Five award-winning titles from Vivendi Games Mobile to be featured including The Legend of Spyro: The Eternal Night, Caesar and Urban Attack

(SAN FRANCISCO) – March 28, 2008 – Greystripe, the largest ad-supported mobile games and applications distributor in the world, announced a collaboration with Vivendi Games Mobile, a division of Vivendi Games, to offer select titles through Greystripe’s new Try Before You Buy “Preview Games” category. The “Preview Games” category adds another option to the more than 800 free titles currently in Greystripe’s extensive offering.

Five titles from Vivendi Games Mobile will be available in the new for-pay game category available to users as “Preview Games” on Greystripe’s online and mobile gaming portal, Gamejump.com as well as through Greystripe’s 45 catalog partners. The new “Preview Games” category allows users to play the most popular mobile games on a trial basis before purchasing full versions.

“Offering Vivendi Games Mobile’s selection of award-winning titles shows our commitment to providing top-tier, first-run titles and a variety of mobile content experiences to consumers – for free”, said Erica Chriss, VP Business Development and Strategy for Greystripe. “Our customers love it – 75% tell us they will visit the Preview category again, even more exciting, this option is working to generate high levels of purchase intent with 70% of consumers expressing interest in paying for the full version of the game.”

The award-winning titles from Vivendi Games Mobile available for preview include:

1. Caesar™ – Best Mobile Game of the Year (Strategy), Airgamer 2006
2. Surviving High School™ ’08 – Best-Selling Original IP
3. Surviving Hollywood™ – Editor’s Awards , Wireless Gaming World and IGN
4. The Legend of Spyro® The Eternal Night – Best Mobile Video Game Award, Video Game Festival 2007
5. Urban Attack™ – Gold Awards, Mobile Games FAQ 2007 and Pocket Gamer 2007

“Vivendi Games Mobile has been very successful in achieving high conversion rates with mobile game demos,” said Lou Fasulo, vice president of Distribution Americas for Vivendi Games Mobile. “We are excited to continue our work with Greystripe because we feel that their new ‘Preview Games’ category provides extends our reach to an entirely new demographic of mobile gamers.”

The Try Before You Buy “Preview Games” category marks Greystripe’s first foray into for-pay games. The vast majority of Greystripe’s mobile games are made free via its online and mobile gaming portal, GameJump.com and through its AdWRAP Catalog Platform.

About Greystripe:
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its over 45 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at www.greystripe.com.

About Vivendi Games Mobile:
Vivendi Games Mobile (www.vgmobile.com), a division of Vivendi Games, creates and publishes quality titles for the mobile games market. The division runs a global business, with its headquarters, operations and an internal development team in Paris, a US-based team in Los Angeles and its Centerscore studio in San Mateo, California. The company publishes games based on original IP, popular entertainment licenses and classic Sierra Entertainment IP, which are distributed by more than 90 operators and dozens of Web portals in 60 countries around the world.

Press Contact:
Jenna Britton
Greystripe / VSC Consulting
213.999.2551

Greystripe Mobile Display Ads for The Golden Compass Film Demonstrate Branding Impact of Mobile Advertising
Full-screen ads and free content in Greystripe’s mobile ad network proving to be a win-win for advertisers and gamers based on campaign for New Line Cinema’s The Golden Compass

(SAN FRANCISCO) – March 26, 2008 – Today Greystripe, the largest ad-supported mobile games and applications distributor, announced the results of a mobile advertising campaign with New Line Cinema for the film, “The Golden Compass”.

Methodology:
Greystripe commissioned Dynamic Logic, a leading marketing research company, to conduct research to measure the success of The Golden Compass ad campaign in raising awareness, interest and intent-to-see the movie. The campaign ran on Greystripe’s mobile ad network. The mobile Web survey was fielded November 8th to December 6th, 2007, among 786 mobile Web users ages 18-55.

Survey respondents were separated into “control” and “exposed” groups based on who saw the mobile ads. The results showed statistically significant increases in awareness and interest in The Golden Compass among the exposed group. The users exposed to The Golden Compass ads on the Greystripe network exhibited the following:

• Significant increases in awareness of and interest in film: a +19.3 percentage-point increase in awareness of the film’s title
• Increased interest: exposure resulted in a +9.5 percentage-point increase in interest in seeing the film among overall respondents
• Intent to see the movie in theaters increased by +14.5 percentage points among respondents ages 18-24

Additional Findings:

• Respondents who identified themselves as “frequent” movie-goers use the mobile Internet more often than those identified as “non-frequent” movie-goers (79% for frequent movie-goers vs. 58% for non movie-goers).
• Among the overall sample, 35% use their mobile phones for “finding theater and movie times” and 29% “watch movie trailers.”
• Mobile ads resonated best among respondents, ages 18-24.
• Mobile ads were most effective among those described as “avid” movie-goers (those who have seen three or more movies in the theater in the past two months).

Conclusions:
The campaign delivered to Greystripe’s audience was able to move top awareness and bottom interest metrics significantly. In order to provide some context around the brand performance of The Golden Compass mobile campaign, the results were higher than those typically seen for cinema release campaigns on the Internet. Not only did the majority (76%) of the aggregate audience use their mobile phones to access the Internet, but mobile Internet usage was highest among the most frequent movie goers.

“These results demonstrate that Greystripe’s mobile-savvy audience is highly engaged by full screen ads delivered through media on their mobile phones. The mobile phone is an incredibly personal and social digital platform enabling brands to interact deeply with their audience,” concludes Greystripe’s Director of Advertising Sales, Jenny Burrington.

Unlike other forms of mobile advertising, Greystripe delivers full-screen advertisements that are wrapped around mobile games and applications. The ads are served before and after usage and are made free via Greystripe’s online/mobile portal, GameJump.com, and through its AdWRAP Catalog program.

About Greystripe:
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to communicate their brand message to a unique mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its 45 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at www.greystripe.com.

About Dynamic Logic:
Dynamic Logic (www.dynamiclogic.com) is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic’s research includes: AdIndex® to test and analyze online advertising, CrossMedia Research™ to evaluate multimedia campaigns, MarketNorms®, a syndicated ad effectiveness planning and benchmarking database, and Link™ for Digital, an online copy-testing solution developed jointly with Millward Brown. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP.

Greystripe Goes Social, Partnering with Mobile Social Leader MocoSpace to Deliver Over 800 Free Games
MocoSpace joins 45 catalog partners distributing Greystripe’s ad-supported catalog of mobile games

(SAN FRANCISCO) – March 25, 2008 – Today Greystripe, the leading ad-supported mobile games and applications distributor, announced its partnership with premier mobile social network, MocoSpace, to distribute over 800 free mobile games and applications from Greystripe’s AdWRAP Catalog Platform. Greystripe’s patent-pending AdWRAP Catalog Platform is powering the “Downloadable Games” section of the mobile social community, allowing MocoSpace’s two and a half million member community to access the social media aspects of Greystripe’s award-winning catalog of games.

Greystripe provides the largest collection of mobile games, including those from top-tier publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone and Digital Chocolate. Greystripe’s games especially appeal to mobile social networks, such as MocoSpace, because of their uniquely social media features. Games include scoreboards with high score checking features and links within the games which allow the community to merchandise content offerings to other users – in other words, come back and get even more games.

“We’re partnering with Greystripe because they are the clear leader in bringing ad-supported mobile games to the world,” said Justin Siegel, CEO at MocoSpace. “This is what consumers want. They want to be able to interact with their network of friends wherever they are, and mobile gaming is a huge piece of that. With Greystripe, we’re able to meet this need and more.”

Ad-supported mobile content has proven to increase user stickiness while providing a new, scalable revenue source for content distributors like MocoSpace. Greystripe’s AdWRAP Catalog Platform enables mobile Web sites, Internet portals, mobile applications and social communities to distribute Greystripe’s catalog of games to their users. The Platform is a hosted and customizable combination of mobile Web and Internet technologies that can be tailored to the look and feel of any site. With the AdWRAP Catalog Platform, Greystripe merchandises their catalog of over 800 games, sells mobile advertising space and hosts their catalog at GameJump.com for MocoSpace and over forty other distribution partners.

“Mobile social communities are the perfect place for free content distribution because these games are social media,” says Alvaro Bravo, VP of Business Development at Greystripe. “Distribution partners like MocoSpace are helping us move the mobile industry forward by fostering the ad-supported content business model, educating and engaging the end user.”

The AdWRAP Catalog Platform allows MocoSpace and other partners to access daily online statistics on users, plays and revenues. Launched approximately one year ago, AdWRAP catalog partners account for over 85% of Greystripe’s daily downloads and include 45 companies such as Zedge, Opera Software, TagTag, FunforMobile, Text Marketer, Kobrawap, Lasyk, Esato, BuzzCity, Kalador, MocoSpace and many more.

About Greystripe:
Greystripe is the world’s first ad-supported mobile games and applications distributor. Greystripe’s AdWRAP technology enables: publishers to gain advertising revenue by serving ads through their games; advertisers to reach a new mobile audience; and consumers to download great games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 900 game titles from 90 publishers supporting over 1,000 handset models. Greystripe reaches millions of mobile game players through its online portal GameJump.com, through the mobile web (http://gjmp.tw), and through its 20 AdWRAP Catalog Platform partners. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. Visit Greystripe at www.greystripe.com.

About MocoSpace:
MocoSpace is one of the fastest growing mobile communities in North America with nearly one billion page views each month. Founded in 2005, MocoSpace is open to all and the best place to find friends, have fun and stay connected on your mobile phone. MocoSpace has offices in Boston, Massachusetts & Herzeliya, Israel. For more information, visit www.mocospace.com.