Greystripe Gives Advertisers 110%, Adding Advertising Engagement in Game Experience from Beginning to End
Brands gain more options in grabbing consumers’ attention with Greystripe’s Mobile Engagement Platform™

(SAN FRANCISCO, CA) – June 26, 2008 – Mobile advertisers just got a whole lot closer to their audiences with Greystripe’s announcement today of their new Mobile Engagement Platform. Due to the overwhelming demand for increased ways to connect brands with consumers in mobile advertising, Greystripe has developed an end-to-end brand experience with their mobile games catalog. As the global leader in ad-supported mobile games, Greystripe currently offers advertisers 100% of the mobile screen at the beginning and end of game play; with their new Mobile Engagement Platform, advertisers will now have access to a greater depth of sponsorship where users will encounter the brand in instances beyond just those two ad spaces.

It has become clear that mobile Web banners and text ads are not enough to capture the attention of today’s advertising-wary consumers, as these mediums have become synonymous with direct response ad campaigns. However, with Greystripe’s Mobile Engagement Platform, advertisers can take ownership of the users’ entire entertainment experience. Through the Platform, advertisers receive:

1. Web and mobile Web download site sponsorship
2. All of the full screen ad space for every sponsored play
3. A branded in-game on device portal which appears at the start of every game play giving the advertisers permanent presence on the game player’s phone. The in-game ODP menu provides:
   • Links to the advertiser’s mobile Web site
   • Branded wallpapers downloaded directly from the portal
   • Clear association with each sponsored play
4. Complete campaign management and reporting metrics

Additionally, every Greystripe user is given a number of advertiser-sponsored plays when they download a game; when they run out of plays, they must click to “reconnect” and gain additional plays, giving advertisers yet another opportunity to gain attention for their brand.

“Releasing the big brand spend is key to unlocking the potential of mobile advertising,” said Nick Lane, analyst for Informa Telecoms & Media, in a recent article on mobile advertising.”

Through the Mobile Engagement Platform advertisers that already have a mobile Web site can also provide their customers a branded download site hosted by Greystripe. This gives advertisers the ability to create permanent stickiness for their mobile site, bringing users back on a regular basis. Game downloads are the highest valued entertainment in mobile, typically costing the mobile game purchaser from $5 to $12 to buy. Brands can now provide these sought-after games to their customers for free in an ad-supported model, while creating a permanent presence on their customer’s phone.

“When your audience has become all too proficient at tuning out the advertising messages of at the top of their computer, and now mobile phone screens, there must be another option to create value in mobile advertising,” said Vikrant Gandhi, Senior Analyst at Frost & Sullivan. “Brands want – and need – more engagement with their mobile audiences. Greystripe has provided that media-centric approach with their Engagement Platform.”

In a recently released Consumer Insights Report, Greystripe revealed current statistics from their proprietary GameJump.com mobile game portal. Advertisers on the Greystripe network already reach an audience that is 75% 18 to 34 years old, 90.2% purchase decision makers and split nearly evenly male and female. Additionally, Greystripe’s advertisers see an average click-through rate of 10.1% worldwide, six times higher than the CTRs for traditional mobile advertising, such as banner ads which currently average around 1.5%. With this already exceptional data, Greystripe is poised to offer advertisers the mobile media experience necessary to captivate consumers, and the Mobile Engagement Platform will only heighten this success.

“Mobile ad formats are clearly segmented into those effective for brand advertising or those effective for direct response. In-game advertising provides the most value for brands because we pair the brand message with high quality entertainment,” said Michael Chang, CEO and Co-founder of Greystripe. “Players are engaged with the brand as the role of sponsor, which creates an atmosphere of goodwill and receptiveness.”

Greystripe and Ad Infuse, a leader in delivering personalized mobile advertising, have partnered in the UK to sell Greystripe’s Mobile Engagement Platform. The relationship brings unique in-game advertising opportunities to leading brands and agencies interested in reaching a highly desirable and engaged mobile audience. For more information, contact Ad Infuse at sales@adinfuse.com. For additional information on the Mobile Engagement Platform, contact sales@greystripe.com.

About Greystripe:
Greystripe is the world’s first and leading ad-supported mobile games and applications distribution platform. Greystripe’s AdWRAP product suite enables: brand advertisers to communicate their brand message to a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 70 AdWRAP Catalog distribution partners and through GameJump.com its online and mobile web portal com (www.gamejump.com). Greystripe was named an AlwaysOn OnHollywood 100 winner 2008, a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

Media Contact:
Jenna Britton, Greystripe PR
(213) 999-2551
jenna@vscconsulting.com

Greystripe Teams Up with German MVNO, simyo, to Offer Ad-Supported Mobile Content Solution
Partnership provides free, on-deck mobile entertainment to thousands of German mobile phone users

(SAN FRANCISCO) – June 9, 2008 – Leading Internet-based German MVNO, simyo, today announced that they will now provide 800+ high-quality, free mobile games and applications to their subscribers thanks to a partnership with Greystripe. simyo has made Greystripe’s catalog of games available to both their subscribers and the mobile community at large through www.simyo-handyspiele.de. Greystripe, the world’s leading distributor of ad-supported mobile games and applications, has also developed a simyo-branded, in-game on device portal that appears at the start of every game and provides links to send users back to simyo’s mobile Internet site.

Greystripe’s tight integration with simyo is an innovative solution for both MVNOs and carriers. The partnership disproves the notion that all carriers are attached to the for-pay model of mobile content. Mobile games have proven themselves to be very valuable entertainment for subscribers while, at the same time, driving increased data usage, which is an important revenue growth center for carriers. Additionally, the partnership is a logical next step for simyo as they provide the lowest data rates, attracting their subscribers to download games with minimal data charges.

“Ad-supported mobile game distribution is a growing trend in the industry,” said Julien Theys, Analyst at Screen Digest. “Free mobile content drives data usage overall, thus improving revenues. Screen Digest expects to see more operators launching services in the coming year.”

As part of the full Greystripe AdWRAP Catalog Platform integration, simyo has integrated three major components – a branded White Label Website catalog, a mobile Website and the in-game on device portal into each of the games. The in-game portal provides users with the opportunity to play the game, then return to simyo’s White Label mobile Website and choose from a collection of other games or download content directly from the in-game menu. This CRM and merchandising solution helps build awareness for other games in the catalog as well as for simyo as a brand.

“We are very excited about this partnership with Greystripe as they were the clear choice given their technology leadership, the breadth and quality of their games catalog and their superior, engaging advertising format,” said Rolf Hansen, Founder and CEO at simyo. “Our consumers are very Internet savvy and demand a great user experience and Greystripe’s model provides that in spades.”

Greystripe’s AdWRAP Catalog Platform enables mobile Websites, Internet portals, mobile applications and carriers like simyo, to distribute Greystripe’s catalog of mobile games. The AdWRAP Catalog Platform is a hosted and customizable combination of mobile Web, JAVA mobile application and Internet technologies that can be tailored to the look and feel of any site.

“Our partnership with simyo demonstrates a clear trend toward ad-supported mobile content in the mobile industry as it provides a better end user experience. For carriers and MVNOs alike, it is a winning model because it provides their users low risk entertainment – no upfront charges, no subscription breakage and no difficulty in transferring games from one handset to another,” said Alvaro Bravo, VP of Business Development at Greystripe. “All of these things have stifled growth in the industry and we aim to change that.”

Greystripe broadened its distribution reach significantly and recently announced that they have implemented over 70 catalog partnerships, each offering the high-quality mobile games from the Greystripe catalog.

About Greystripe:
Greystripe is the world’s first and leading ad-supported mobile games and applications distribution platform. Greystripe’s AdWRAP product suite enables: brand advertisers to communicate their brand message with a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 70 AdWRAP Catalog distribution partners and through GameJump.com its online and mobile web portal GameJump.com. Greystripe was named a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

About simyo:
In 2005, founder and CEO, Rolf Hansen, together with his three men management team, set up simyo as the pioneer of a new mobile telephony generation. By focusing on smart online shoppers and selling SIM (Subscriber Identity Module) cards at discount rates on its website, www.simyo.de, simyo changed mobile telephony in Germany. In order to make mobile Internet affordable for everyone, simyo reduced the price of mobile data usage market-wide by 97 percent in 2007.

Please find more information as well as graphic material on www.simyo.de/presse.

65 Million Downloads Later, Greystripe Statistics Show Revealing User Behavior and Demographic Trends of Mobile Gamers
Leading ad-supported content distributor gives insider’s glance into consumer insights and the progression of advertising in games, including an industry-leading 10.1% average click-through rate of ads worldwide

(SAN FRANCISCO) – June 6, 2008 – Today Greystripe is continuing to provide insight into their mobile game advertising network with the release of statistics from their internal database of users, their catalogue partners and third party research studies. These statistics include consumer insights, demographics and click-through rates. The results provide an interesting, inside look into the advertising potential within mobile games.

According to Greystripe’s results, a significant number of mobile gamers are part of a coveted demographic in the advertising world. No longer the territory of just middle-aged women, Greystripe’s 800+ games are the most popular among the sought-after 18 to 34-year old age group. 68% of Greystripe’s GameJump users in the United States, and 75% of users worldwide, fall between 18 and 34 years old. Additionally, Greystripe’s users are split almost evenly amongst men and women. Consumers in the U.S. are split 60% male-40% female, confirming that mobile gaming does reach both men and women.

Greystripe’s data disclosed even more in-depth, valuable information about its audience. For instance, 51% of GameJump’s users are the primary purchasing decision makers of the household, with another 39.2% sharing the responsibility. So, in all, 90.2% of the consumers exposed to advertisements on the Greystripe network have the power to make purchasing decisions for their families. This is an obvious advantage to advertisers. In addition to this benefit, Greystripe’s advertisements have shown an astonishingly high click-through rate of 10.1% worldwide. In other words, Greystripe’s CTRs, which are one measure of brand engagement, are 6x higher than those found in traditional mobile advertising such as banner ads, which have an average CTR of 1.5%.

“The type of targeting data that Greystripe uses is invaluable for the mobile ad industry to take off, as advertisers need to understand who they are reaching,” said Christine Perey, Research Analyst at Perey Research & Consulting. “In particular, this type of data will allow mobileto bring brandscloser to their best prospects andengage with their most loyal customers. Greystripe helps move advertising beyond lead generation towards interactive and, eventually, transactional experiences.”

Insight into the habits of mobile game-playing consumers provides information necessary for more effective advertising and also serves to improve the user experience. The increased knowledge into which games consumers are looking for allows advertisers to target their message more efficiently and allows distribution partners to merchandise the games users want. Since the company launched GameJump and the AdWRAP Catalog Program in 2006, over 65 million ad-sponsored games have been downloaded with the average gamer playing each game a total of 66 minutes.

“By amassing our user data, we are able to continue moving towards our two main goals: creating both the most engaging brand advertising experience and an amazing player experience all the way from download to game play,” said Michael Chang, CEO of Greystripe. “The more we know about our users, the more we can do to ensure that they are having fun with our publishers’ games.”

More insight into Greystripe’s consumers is available for free to anyone interested by e-mailing insights@greystripe.com. This data includes: which game devices users own, what carriers they use, the top 20 downloaded games, and more personal information, such as how many kids they have, what types of soda they drink, how often they go to the movies and what kind of cars they drive.

About Greystripe
Greystripe is the world’s first and leading ad-supported mobile games and applications distribution platform. Greystripe’s AdWRAP product suite enables: brand advertisers to communicate their brand message to a unique mobile audience; publishers to gain advertising revenue by serving ads through their games; and consumers to download high quality games for free. The AdWRAP system is protected by a broad array of patents pending and currently serves ads into more than 800 game titles from 100 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 70 AdWRAP Catalog distribution partners and through GameJump.com its online and mobile web portal com GameJump.com. Greystripe was named an AlwaysOn OnHollywood 100 winner 2008, a Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

Media Contact
Jenna Britton, Greystripe PR
(213) 999-2551
jenna@vscconsulting.com