Mobile Brand Advertising Network Greystripe Expands its Award-Winning Rich Media iPhone Advertising Solutions To a Large Base of Developers on Mobile Mediation Platform Tapjoy
Tapjoy’s Strategic Relationship with Greystripe Offers iPhone Developers Flexibility to Earn the Highest Revenue Payouts from Rich Media Ads

SAN FRANCISCO, Calif. (November 3, 2009) – Greystripe, the leading mobile brand-advertising network, today announced a strategic relationship with Tapjoy, bringing full-screen ads to Tapjoy’s mobile mediation platform and developer community. The affiliation with Greystripe offers iPhone developers simple SDK integration to incorporate Greystripe’s full-screen, rich media ads along with the banner ads already available through Tapjoy’s SDK.

The new partnership maximizes revenue potential for mobile content developers who can now take advantage of both on-screen real estate during game play, as well as natural, interstitial pauses and breaks. This partnerships allows Tapjoy to extend its role as the leading mediation platform for mobile developers, helping them deliver ads from multiple networks while choosing those that provide the highest CPM. Aligning Tapjoy with Greystripe’s rich-media formats presents an opportunity for developers to take advantage of multiple, proven ad solutions within a single Tapjoy SDK.

“I’m very excited to learn Greystripe and Tapjoy are working together to provide developers a single platform to help us drive the highest CPMs,” explains Andy Reidel, creator of ‘Beat the Tiki’, a popular trivia app for iPhone. “‘Beat the Tiki’ uses both Greystripe and Tapjoy, and the combination of banner and full-screen interstitial ads has worked very well. It’s a natural extension to see both companies together in a single developer’s kit.”

Rich media offers higher revenues for iPhone App Developers
Greystripe’s in-app advertisements feature full screen rich-media Flash formats, transcoded for iPhone delivery and proven to deliver a higher CPM than the basic small, static banner ads.

“Tapjoy is excited to improve and broaden our service by offering a full-screen ad option to our users,” said Lee Linden, co-founder of Tapjoy. “It’s even better that Greystripe provides a unique, rich-media format. We believe this will increase publisher revenue far beyond what is currently available.”

“When done transparently, mediation companies offer developers a great way to maximize their revenue and control over the advertisements within their applications,” adds Greystripe CEO Michael Chang. “We’re excited to be working with Tapjoy to widen our base of developers., and bring Tapjoy’s unique services to our developers.”

About Greystripe
Greystripe is the rich media mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles from over 500 devlopers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store.
Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

About Tapjoy
Tapjoy is the leading platform for developers to make money from their mobile applications.

The Tapjoy SDK includes a rich Ad Optimization solution that allows developers to pick the highest eCPM ads across ten+ mobile ad networks. This solution allows developers to increase the revenue from their apps significantly.

The Tapjoy SDK also includes its unique Virtual Currency/Virtual Goods Monetization system, which helps developers increase revenue. to help improve their mobile apps and make them more profitable. Features of this platform also include rewarded installs, helping developers get more installations from their apps.

Leading iPhone Advertising Network, Greystripe, Announces $2M Investment By GE/NBC Universal’s Peacock Equity Fund
Peacock joins Disney’s Steamboat Ventures as the second major media fund to make a strategic investment in the market leader in mobile brand advertising

(SAN FRANCISCO, Calif.) – September 2, 2009 – Greystripe, the mobile brand advertising network responsible for over 250 million ad-supported mobile app and game downloads, today announced it has secured $2 million in funding from GE/NBCU’s Peacock Equity Fund, capping a $7.5 million Series C funding round. The previously announced $5.5 million of this Series C round was from Disney’s Steamboat Ventures, Incubic Venture Capital, and Monitor Ventures. The funds will be used towards increasing Greystripe’s leadership in mobile rich media advertising formats.

Unlike other mobile advertising networks, Greystripe’s CTIA E-Tech award-winning technology allows online media buyers to easily add mobile advertising to their digital campaigns with a turnkey solution that can deliver Flash PC advertisements to the iPhone via Greystripe’s proprietary transcoding technology. Greystripe brand campaigns have consistently driven high engagement, conversions and brand lift for marquee advertisers like Kia, Axe Unilever, Jeep, US Navy, Paramount Pictures, and JC Penney.

Peacock Equity’s Managing Director, Tom Byrne, said, “We believe that Greystripe provides a superlative mobile advertising format for brands, a view strongly endorsed by ad agencies and their clients, and also offers a powerful marketing and monetization platform for several of NBCU’s media properties.”

Peacock Equity has connected the company to several NBC Universal entities. Universal Pictures, was Greystripe’s exclusive launch customer for a new iPhone advertising format that takes advantage of the device’s accelerometer function, which detects acceleration and tilt. The campaign and the ad, for Rogue Picture’s new film A Perfect Getaway, distributed by Universal Pictures, performed incredibly well, with an unprecedented 8% of users who viewed the entire ad experience clicking through to view the trailer.

“Greystripe consistently attracts larger advertising budgets because well-known brands consider the investment part of their digital buy and are no longer limited to their mobile budgets,” said Michael Chang, CEO and Founder of Greystripe. “With this strategic alliance with NBCU, we plan to expand our sales team and roll out even more pioneering advertising solutions for our customers.”

Current Peacock Equity investments include 4INFO, Bigpoint GMBH, Trion World Network, Everyzing and BlogHer.

About Greystripe
Greystripe is the leading mobile brand advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their apps, and consumers to use high-quality apps and games for free.

Greystripe’s in-app advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 mobile application titles from over 400 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile users by powering over 140 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com and through the iPhone App Store. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

About Peacock Equity
Peacock Equity is a $250 million global capital fund jointly managed by GE Capital’s Media, Communications & Entertainment business and NBC Universal. Introduced in April 2007, the fund focuses on companies developing technologies, platforms or business models that are a strategic fit to NBC Universal and have high growth potential. Peacock Equity’s capital investments include advertising services, digital content and communities, and wireless and international platforms. www.PeacockEquity.com