Greystripe Extends Over Five Hundred Online Advertising Campaigns Direct to iPhone in First Six Months Thanks to Partnership with Tribal Fusion
Newest form of Web to mobile advertising has made it easy for media buyers to reach both mediums

SAN FRANCISCO, Calif. (December 17, 2009) — Greystripe, the leading mobile brand-advertising network, today announced metrics around their partnership with Tribal Fusion, including the extension of over five hundred online campaigns to mobile in the past six months for brands such as California Academy of Sciences. The partnership with Greystripe offers Tribal Fusion’s wide advertiser base an easy way to access the proven performance of rich media iPhone ad deployment with higher CPM and clickthrough rates than static ads.

“We’ve connected a record number of online ad campaigns direct to the iPhone which is a major game-changer in terms of brand exposure on the mobile medium,” said Greystripe CEO Michael Chang.

How it works:
Advertisers that run campaigns with Tribal Fusion can simply choose to extend their campaign to mobile. Unlike other mobile ad networks, Greystripe supports advertisements that adhere to IAB specifications and standards, allowing Tribal Fusion Mobile advertisers to use the same flash creative for their online and mobile campaign. Greystripe takes Flash ads and transcodes them using their award winning technology so the ad is compatible on the iPhone. With this process, advertisers are seeing 10-20x higher performance with the mobile ad compared to the same online campaigns, with average CTRs well above 1%.

“We have been extremely pleased with the results garnered through our relationship with Greystripe,” says Matthew Shevach, VP of Product Marketing at Tribal Fusion. “Through Greystripe’s format, Tribal Fusion Mobile offers the right balance of innovative technology and depth of service to help advertisers create the most effective campaigns possible on all online screens.”

“MoGo Marketing & Media has experienced great success on behalf of our client, the California Academy of Sciences,” said Lisa Kearney, Interactive Supervisor at MoGo Marketing & Media. “We were so pleased with the results that we renewed our test campaign and have added additional ones as well.”

Greystripe is currently rolling out its web-to-mobile solutions for brands and agencies across the United States. To learn more or see a demo, please contact web2mobile@greystripe.com.

About Greystripe
Greystripe is the rich media mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web, and through the iPhone App Store.

Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

About Tribal Fusion
Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the buying funnel. Our company is built around dedicated vertical teams that leverage their industry-specific knowledge of “what works” to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. From custom “brand channels” to increase awareness to vertical-specific targeting tools to drive immediate purchase, Tribal Fusion offers better solutions that drive greater results.

Tribal Fusion® is owned by Exponential Interactive, Inc. –- a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at www.tribalfusion.com and www.exponential.com.

Media Contact
Alisa Davis
415-677-9125 Ext. 202
alisa@vscconsulting.com

300 Million Downloads Later, Greystripe Becomes Largest Mobile Advertising Network for Downloadable Apps and Games; Launches First Full-Screen Mobile Advertising Units for Google’s Android Platform
Award-winning rich media advertising formats allow brand advertisers to easily reach a large multi-platform audience and application developers to monetize their apps

(SAN FRANCISCO, CA) – December 9, 2009 – Greystripe, the leading mobile brand-advertising network, announced today it has delivered ads into over 300 million ad-supported games and applications on the iPhone and Java platforms and their full screen ad formats will now be available for the thousands of Android game and application developers with an Android SDK. With the debut of Android 2.0 and rapid growth of handsets operating on the Android OS, Greystripe now offers Android app developers an Android SDK and an opportunity to monetize their applications.

Greystripe’s existing iPhone and java partners, including The Casual Games Network, Adam Schmelzle, and Jump Games, who are already generating high engagement rates with Greystripe’s rich media full-screen iPhone ads, are also using Greystripe’s network for their Android games. Both existing and new developer partners are able to leverage Greystripe’s technology on the iPhone, 1,400 feature phones, and now Android phones.

“After seeing how well our games fared on the iPhone, we have an opportunity to monetize even more with Greystripe, “ said Amit Khanduja, Executive Vice President for Jump Games. “We’re excited about the extended offering on Android and look forward to our continued partnership with Greystripe.”

“Given users reluctance to adopt Google Checkout and pay for apps, the free-ad supported model makes sense for Android,” said Michael Chang, CEO for Greystripe. “As the number of Android phones has reached critical mass, providing a cross-platform solution that reaches a broad base of consumers becomes even more important for our developers.”

Greystripe’s Android SDK supports pre-roll, interstitial and post-roll inventory. Application and game developers can add Greystripe’s Android SDKs and start monetizing their content immediately by signing up now.

About Greystripe
Greystripe is the rich media mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their apps and games, and consumers to play high-quality apps and games for free.

Greystripe’s in-app advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 application titles supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store and Android Marketplace.

Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

Media Contact
Alisa Davis
415-677-9125 Ext. 202
alisa@vscconsulting.com

41% of iPhone Moms Download Apps for their Children, According to iPhone Advertising Network Greystripe’s Q3 Advertising Insights Report
New findings on shopping and mobile lifestyle also included in report

SAN FRANCISCO, Calif. (October 26, 2009) – Greystripe, the leading mobile brand advertising network, released their quarterly Mobile Advertising Insights Report, detailing behavioral characteristics of moms in their iPhone ad network. Among the recent findings, Greystripe reveals new information about the the ‘iPhone mom,” a term that Greystripe coined to describe this unique audience segment.

Greystripe’s Advertising Insights Report showed that over 59% of iPhone moms surveyed report that they let their children use their iPhone with 41% downloading entertainment applications 20% downloading educational apps specifically for their kids.

iPhone Moms and Shopping
Close to 60% of iPhone moms depend on their phone to locate the nearest store around them; 41.94% use the iPhone to keep track of shopping lists and 39.43% use their iPhone to comparison shop. Other shopping activities include downloading coupons (19%) or keeping track of items on sale (22.94%). When it comes to actually shopping at the grocery store, a little over half of iPhone moms use their phones at the grocery store, with 40.14% using it as a shopping list tool and 22.58% using it as a recipe resource at the store.

On average, 89.25% of moms who own iPhones use their phone for entertainment purposes, whether this is listening to music, browsing the Internet or using various entertainment apps. Email comes in at a close second place; 79.57% of iPhone moms reported using their phone for checking messages. Over 64% of iPhone moms use their phones for managing their calendar and schedule, which is 9% higher than the rest of the iPhone community as a whole.

“Children and family focused iPhone applications are gaining in popularity and have become big business,” said Jason Petralia, CEO of People Operating Technology, a New York-based iPhone application publisher. “We’re happy that Greystripe is pioneering research into this market.”

“With our Q3 report, we hope to shed more light on the iPhone mom’s lifestyle and what content and apps are most relevant and useful to her and her family,” said Michael Chang, CEO and founder of Greystripe.

Click hereto view the full Consumer Insight Report from Greystripe.

About Greystripe
Greystripe is the rich media mobile advertising network. Greystripe’s product suite enables brand advertisers to communicate their brand message with a unique mobile audience, publishers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe’s in-game advertising system is protected by a broad array of patents pending and currently serves ads into more than 1,000 game titles from over 400 publishers supporting over 1,400 handset models. Greystripe reaches millions of mobile game players by powering over 180 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.