Greystripe is the world’s leading independent mobile advertising network. Greystripe’s advertising platform enables brand advertisers to communicate their brand message in a superior ad format to a unique mobile audience, developers to gain advertising revenue by serving ads through their applications, and consumers to use high-quality applications for free. Greystripe delivers the highest engagement for advertisers, the maximum revenue for publishers and app developers, and the best ad experience for users across all major mobile platforms, reaching tens of millions of mobile users.

Greystripe’s Advertising Network dynamically delivers full screen and banner ads through mobile applications on the iPhone, iPad, Android and Java platforms. Greystripe’s Flash ad units, powered by its proprietary Lightning Technology, are the only way to deliver Flash ads to the iPhone and iPad as iPhone standard HTML5.

Greystripe’s Developer Program allows iPhone, iPad, Java, and Android developers to monetize their application by easily integrating Greystripe’s ad serving technology.

Developers earn the highest CPMs in mobile and receive a fill rate close to 100%. Developers have the freedom to integrate ads where and when they want them. Greystripe currently serves ads to more than 2,500 titles from over 500 developers, supporting over 1,400 handset models globally.

Users can find all of Greystripe’s free, ad-supported iPhone and iPad applications through the Apple App Store and our Android titles on the Android Market. Greystripe also distributes Java games and applications through 1) Nokia’s Ovi Store, 2) GameJump.com, the world’s largest free, ad-supported mobile game portal, 3) on the mobile Web at wap.gamejump.com, and 4) through its 180 Catalog Program distribution partners.

Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

Michael Chang, CEO and Founder
Michael is responsible for Greystripe’s market vision and execution. He was most recently at Incubic Venture Capital and was responsible for investments in Internet and software companies. It was at Incubic that Michael and Andy conceived of the ad-supported mobile business model. Michael has an MBA from Duke University’s Fuqua School of Business and has held engineering and marketing product management roles at SAN pioneer Gadzoox Networks. Michael has a BS in EE from Carnegie Mellon University.

Andy Choi, CTO and Founder
Andy is the architect of Greystripe’s technology and is responsible for building and leading Greystripe’s world class software team. Previously, he was the Chief Architect at CoManage Corporation, a telecom OSS company whose customers included ATT Wireless, Verizon Wireless, Sprint, and Telecom Italia. At CoManage he was responsible for the design and architecture of the company’s products and managed the technical direction of over 50 development, test, and professional services engineers. Andy’s previous experience includes senior engineering positions at Hewlett-Packard, OSI, and Gadzoox Networks. Andy graduated from MIT with a BS in Computer Science and completed further graduate studies at Stanford.

Kevin Granath, VP of Sales
Kevin has been involved in media for close to three decades, starting in television production and moving to TV and digital ad sales for the past 20 years. He started ESPN’s online ad sales efforts in the mid-90’s and led the ESPN.com sales team for 5 years; his team also handled sales for NFL.com, NBA.com and NASCAR Online. He left to head sales at entrepreneurial ventures in the online and mobile sectors, including Windwire, one of the first mobile ad networks. ESPN pulled him back to start the sales effort for their mobile and emerging properties, and a few years later he left with some colleagues to start a mobile ad agency, Ansible. He most recently led the sales effort at Sportgenic, a vertical online ad network based here in San Francisco.

Erica Chriss, VP of Strategy and Business Development
Erica is responsible for the development and deployment of strategic partnerships, licensing, syndication and advertising programs. Prior to Greystripe, Erica was the VP of Business Development for LimeLife Inc. where she brought in notable partners and licenses like NBCUniversal, Time Inc., Bravo Television and others. Erica was also the Director of Business Development for Digital Chocolate where she acquired and managed external relationships including OEMs and technology partners. Before Digital Chocolate, she worked for Bain & Company with the Telecom and Technology Practice to identify strategic development priorities. She currently leads the Downloadable Working Group of the MMA’s Ad Standards Committee.

Alvaro Bravo, VP of Business Development
Alvaro is responsible for worldwide alliances with catalog partners, mobile carriers, and game publishers. Prior to joining Greystripe, Alvaro worked at Monitor Ventures where he supported portfolio companies in the wireless space in strategy definition and execution. Previously, he worked for over 9 years at Monitor Company, a leading management consulting firm, where he advised large international corporations on challenging strategic issues. Alvaro holds a Masters-equivalent degree in Industrial Engineering from ICAI, a top European University.

Kurt Hawks, VP of Operations
Kurt is responsible for execution of Greystripe’s strategic objectives and oversees all aspects of the company’s business operations. Prior to Greystripe, Kurt was at Monitor Ventures where he focused on evaluating investment opportunities and building early-stage businesses in the areas of mobile, media, software and business services. Previously, Kurt was an Engagement Manager at Monitor Group where he advised clients on various corporate strategy issues including development of growth strategies, organizational design and new business creation. Kurt was also a Project Manager at Sapient Corporation and is a graduate of Boston College.

Robert J. Majteles, Chairman and Managing Partner, Treehouse Capital LLC
Mr. Majteles is the managing partner of Treehouse Capital LLC (www.treehousecapital.com), an investment firm he founded in order to make investments of time and money in interesting people doing worthy things. Treehouse’s portfolio of private and public technology companies have been very successful in a wide array of markets and circumstances. Mr. Majteles often serves as an active and involved board member for the companies in Treehouse’s portfolio and also serves as an advisory partner to a variety of investment funds. In addition, Mr. Majteles is the Director of the Entrepreneurship Program at the Berkeley Center for Law, Business and the Economy. Prior to launching Treehouse, Mr. Majteles was the chief executive officer of three different technology companies, succeeding twice in generating superior investment returns for his shareholders and failing once. In addition, he has been an investment banker and a mergers and acquisitions attorney. Mr. Majteles is a frequent lecturer, speaker, and panelist on a wide range of topics including board governance and value added, investment process and methodology, and entrepreneurial strategic planning and metrics-driven business model execution. Mr. Majteles received a law degree from Stanford University in 1989 and a Bachelor of Arts degree from Columbia University in 1986.

Dan Beldy, Partner, Steamboat Ventures
Dan Beldy is a managing director for Steamboat Ventures. He has spent the last 20 years in technology and finance as an investor, entrepreneur and operator, including founding roles at Plainview Capital and Technorati. He was also a partner at Hummer Winblad Venture Partners where he worked with several successful, growing companies as an advisor / board member. Early in his career Dan was an F/A-18 fighter pilot and instructor for the U.S. Navy. He received a BS in computer science as a distinguished graduate of the U.S. Naval Academy and an MBA in finance from The Wharton School.

Bill Nighan, Managing Partner, Incubic Venture Capital
A 15-year veteran of high-tech startups, Bill built and led the engineering teams that developed Spectra-Physics Lasers (SPL) solid-state and fiber laser products as Director of Engineering and Advanced Research in SPL’s start-up OEM Business Unit. The success of this business allowed SPL’s transformation into “The Solid State Laser Company” and its successful IPO in 1997. Bill graduated from Brown University with a Sc.B. from the EE Honors Program and earned his Ph.D. degree from Princeton University. He holds twenty U.S. patents, with their foreign counterparts either issued or pending.

Fern Mandelbaum, Partner, Monitor Ventures
Fern is an accomplished entrepreneur and CEO who specializes in creating and growing technology focused businesses. She works with CEOs to help them develop and refine their business concepts; recruit management teams, key advisors and board members; implement fund raising strategies and establish strategic alliances. Her portfolio includes: New Vine Logistics, Case Central, Informative, NapaStyle, WetFeet, and LiveAdvice (merged with Keen). Fern was co-founder and CEO of Skyline Products (sold to IDEO). Prior to co-founding Skyline, Fern worked at SRI International, HP, the Kyoto Bank and Bain and Company. Fern received her MBA from Stanford Graduate School of Business and her BA in Economics from Brown University.

Cindy Lundin Mesaros, VP, People at Yelp
Cindy Lundin Mesaros is a digital entertainment executive with more than a decade of start-up experience. As SVP Marketing and co-founder of Moderati, Cindy was instrumental in building the company into a recognized brand in the mobile content arena. In 2008, she was selected by Mobile Entertainment Magazine as one of the top 50 U.S. mobile content executives.

Prior to Moderati, Cindy directed branding, advertising, promotions and public relations for online music provider Listen.com. As the first employee of Internet recruiting start-up Career Central, Cindy created the company’s identity, built promotional partnerships with 50 business schools and an enrolled base of 35,000 MBA job candidates. Cindy holds a B.S. in business administration from U.C. Berkeley and an MBA from the Kellogg Graduate School of Management at Northwestern.

Ben Choi
Ben joined Maveron as a principal in 2009 and focuses on investments in the mobile and Web enabled consumer services sectors. Ben joined Maveron from Storm Ventures where his board involvement included Ad Infuse, Adgregate Markets, Boorah, DeviceVM, Marketo, Mobio, and YieldBuild. Ben came to venture as an operator in several technology startups. Most recently, Ben served as vice president strategy at Greystripe, a mobile rich media ad platform. At Yahoo, he directed the Southeast Asia mobile strategy. Ben was also an engagement manager at ZEFER, an Internet consulting firm (acquired by NEC), which raised over $150 million in venture capital financing and grew to over $100 million in annual revenue. Ben received his BA in Computer Science with honors from Harvard University, and his MBA from Columbia Business School. Ben is also a graduate of the Kauffman Fellows Program, an exclusive professional organization for the venture capital industry.